Thursday, August 27, 2009

Startup 101: Should You Form An Inc. or LLC

After much research, I've decided our best option is to form an LLC initially in Delaware through an agent. Why Delaware? low cost, tax savings, and less regulations which gives your llc more flexibility. When the time comes, if necessary, we can always convert to an S-corp or c-corp.

Here's a useful article I found online:

There are three primary kinds of entities most startup founders in the U.S. will consider:

1) LLC
2) C-corp
3) S-corp

There are a number of primary factors when trying to make the choice between these: (a) will you be seeking outside investors – and if so, when? (b) will the company be generating a profittha anytime soon?

Lets compare and contrast the three types of entity.

An LLC is very easy and cheap to set up. It is also, contrary to popular belief, an entirely legitimate corporate entity. You define who the "members" are and how much each member owns as a percentage. I believe you get the same protection from personal liability as you would get from setting up a full C-corp. One of the great features about an LLC is that there is almost no regulatory BS to deal with. You are not subject to the same arduous rules /disclosures/expensive accounting that a C-corp has to adhere to.

Another big advantage is that the LLC is not taxed as an entity. The members are taxed, usually in ratio to their ownership percentages. Why is that an advantage?

A) When you are a startup, you will be losing money. Your prorated portion of that loss can be applied to your personal tax return. If you have no personal income, the IRS gives you a choice. You can roll your loss forward and use it to offset future income, or you can go back through the last three years of tax returns and apply the loss retroactively. That reduces your adjusted gross income, often leading to a refund. It can be quite beneficial in some circumstances.

B) If you are a C-corp the company is a tax paying entity -- it pays tax on all income. If the company pays you, you pay personal income tax. i.e. money coming in to the company is taxed twice by the time you get it.

Sounds good so far? LLC is a GREAT structure and is perfect for many situations. However, it does not really allow for shareholders, so if you have outside investors, an LLC is probably not going to fly. Some type of investors (particularly VCs) have structures that do not permit them to invest in an LLC.

2) The C-corp. This is your full blown corporation (e.g supasoft inc.). A C-corp is a legal/tax entity in its own right, so you get maximum protection etc. C-Corps are often incorporated in Delaware as Delaware has a great legal framework for corporations, boards and shareholders. The issue with a C-corp is that you have to have a board of directors, adhere very carefully to certain reporting requirements and generally keep your finances and operations in good order. A C-corp has shareholders, can issue stock to anyone and is a respected and expected structure for most investors. You'll have the double taxation issue mentioned above, but if you want investors to put money in your company, you need to be a C-corp, unless you meet the requirements for an S-corp.

3) The S-corp. An S-corp is really a C-corp with special permission to behave differently. The "s" refers to a subsection of the U.S. Tax (IRS) code. You form a C-corp and then take an S-election if you qualify. You have all of the regulatory side of a C-corp, but the tax pass through advantages of an LLC. The caveat: there are significant restrictions on the type of investors. Your investors cannot be corporations (i.e. VC's) or persons non-resident in the USA. There are some other restrictions too as to the number of shareholders etc.

My personal practice has been to create an LLC (they are simple, avoid double taxation and still support multiple classes of stock if needed). If and when the time comes to “convert” the LLC to a C-corp, the process is not that difficult. Whatever costs you’d incur in the “conversion” process, I think are offset by the upside you get during the time that you can benefit from being an LLC. An LLC can be setup for a few hundred dollars and likely meets the needs of most early-stage entrepreneurs.


Any other insights to share?

Monday, August 17, 2009

Goodbye eBay, Hello Startup



After over 3½ years at eBay, the time had come for me to move on. It was an extremely tough decision to make - especially given the fact that I have a mortgage to pay, but in the end - I knew it was the right decision.

Despite the ups and downs, my time at eBay was an incredibly rewarding one. My time at eBay started off as a one-month contract. At the time, I had plans to move -- but I was contacted by a recruiter about the position, and told myself, "Hey, a one month contract can't hurt!" Working somewhere new, even if just temporarily, is a great way to learn. It's why I loved doing multiple internships while I was in college.

Little did I know, it wasn't going to be a short pit stop. One month became two, then six.. and somehow ended up being three years and nine months! Besides my awesome teammates, I think what really pulled me in was the fact that I was given so many opportunities to learn, challenge myself, take on new responsibilities, and continuously evolve my role.

Some of the highlights of my time at eBay include:

- Leading creative production for the Canadian French site launch -- working from the Toronto office for 5 months to train a designer and work collaboratively with a team of French linguists while being the UED liason between Canada and US eBay offices.

- All the awesome conferences (AdobeMAX, Web 2.0, Mix09, etc) I was able to attend to keep up-to-date with the latest and greatest with web technologies and innovations. I was always able to come back from one of those, feeling even more inspired.

- Putting together a training program for Experience Engineering team, and traveling to Chennai, India to train a team of 20 developers

- Traveling to Shanghai to give presentations at eBay's China Development Center, and meet with potential vendors.

- Taking part at Skunkworks (eBay's employee innovation competition) multiple times, and actually winning. Who doesn't like to be a winner?!

- Being a part of the awesome concept club / vision typing / innovative team and working with the most ambitious, creative, smart and talented designers and developers.

- Working with people I can truly consider friends...

These experiences, and the relationships I've built over the years - are things that definitely made it difficult for me to leave eBay. However, over time, I just felt I wasn't challenging myself as much as I could be. I weighed my options and decided that taking a leap into the startup world would be my best next jump. =) I had already started working on this as a side project with a couple of engineer friends... but decided I really wanted to focus on it full time. WIth doing this startup, I'm able to wear SO many hats, which really allows me to experience the type of growth I need right now. I'll be managing the requirements and content, designing the site, doing the PR/marketing and handling the business aspect of things. How exciting is that?! =)

I definitely know it's a big risk, but timing-wise it is the best time for me to take a risk -- before JT and I decide to have kids. Whether or not it works out with an ideal outcome, I'll still walk away with the experience and the piece of mind that I really gave it a shot.

As for making money - just to make things clear for all of those people who say "ooh it must be nice that you're married and you can do this..." eck No, I would not be so selfish to quit my job and expect him to cover my part. No way. To bum off my hubby is just against everything I stand for. I put myself through college on my own by working a lot of side jobs and gigs - and I plan to do the same to put myself through entrepreneurship =) It keeps things interesting to take part in a lot of different fun, creative projects anyway! It's like getting paid for doing stuff you'd do for fun. Married or not, I'd make the same decision to go for it! After we get things off the ground, I can re-evaluate my situation later this year and decide whether or not I should go job hunting.

So although I won't be discussing the details of my startup until we actually launch the site, I will be blogging about my progress and adventures along the way.

Tuesday, August 11, 2009

Five Days in Washington DC

JT and I went to Washington DC for a five day vacation to visit my brother and cousin! It was an amazing vacation -- to say the least.

Here are some highlights:

-Watching American Idol Live on Tour at the Verizon Stadium... and screaming with all the teenage girls when Adam Lambert came out. haha


-Touring the city by Segway!


-Meeting up with Han Hong for some oysters! Thanks to facebook, we realized we were in DC at the same time!


-Getting to ride the secret underground subway on Capitol Hill w/ cousin Jonathan ... even though we got kicked off after one stop.

-Seeing the monuments and memorials in person!


-Being able to stand at the spot where Martin Luther King gave his "I Have a Dream" speech.

-Taking awesome pictures with my kickass camera!



-Celebrating JT's 31st bday at brazilian bbq restaurant Fogo de Chao! Holy smokes! We ate 15 different types of meat. My fav was the bacon wrapped filet mignon! Happy Bday Hubby!


-Chillin at the rooftop of a building at night with an amazing view of the city.

-Checking out the Museums! I truly wish I had more time to see them all. We were able to check out the International Spy Museum, American Portrait Smithsonian Museum, Air and Space Museum, and the Holocaust Museum.


-Pigging out!


-Hanging at busboys and poets, the non-profit bookstore/bar/poetry slam cafe inspired by langston hughes

And here's the kicker...
-Seeing President Barrack Obama HIMSELF board the Marine One right on the south lawn of the white house. How freakin lucky are we?! THank you Jonathan for hooking us up with the white house tour! We got a video of it!

-The making of my first youtube video ever:



Five days at our nation's capitol... being surrounded by all the history, passion, and hope ... left me feeling inspired. =) great trip! Thank you Jason and Jonathan for hosting us! family rocks.



For more pictures, check out my flickr site