Thursday, August 27, 2009

Startup 101: Should You Form An Inc. or LLC

After much research, I've decided our best option is to form an LLC initially in Delaware through an agent. Why Delaware? low cost, tax savings, and less regulations which gives your llc more flexibility. When the time comes, if necessary, we can always convert to an S-corp or c-corp.

Here's a useful article I found online:

There are three primary kinds of entities most startup founders in the U.S. will consider:

1) LLC
2) C-corp
3) S-corp

There are a number of primary factors when trying to make the choice between these: (a) will you be seeking outside investors – and if so, when? (b) will the company be generating a profittha anytime soon?

Lets compare and contrast the three types of entity.

An LLC is very easy and cheap to set up. It is also, contrary to popular belief, an entirely legitimate corporate entity. You define who the "members" are and how much each member owns as a percentage. I believe you get the same protection from personal liability as you would get from setting up a full C-corp. One of the great features about an LLC is that there is almost no regulatory BS to deal with. You are not subject to the same arduous rules /disclosures/expensive accounting that a C-corp has to adhere to.

Another big advantage is that the LLC is not taxed as an entity. The members are taxed, usually in ratio to their ownership percentages. Why is that an advantage?

A) When you are a startup, you will be losing money. Your prorated portion of that loss can be applied to your personal tax return. If you have no personal income, the IRS gives you a choice. You can roll your loss forward and use it to offset future income, or you can go back through the last three years of tax returns and apply the loss retroactively. That reduces your adjusted gross income, often leading to a refund. It can be quite beneficial in some circumstances.

B) If you are a C-corp the company is a tax paying entity -- it pays tax on all income. If the company pays you, you pay personal income tax. i.e. money coming in to the company is taxed twice by the time you get it.

Sounds good so far? LLC is a GREAT structure and is perfect for many situations. However, it does not really allow for shareholders, so if you have outside investors, an LLC is probably not going to fly. Some type of investors (particularly VCs) have structures that do not permit them to invest in an LLC.

2) The C-corp. This is your full blown corporation (e.g supasoft inc.). A C-corp is a legal/tax entity in its own right, so you get maximum protection etc. C-Corps are often incorporated in Delaware as Delaware has a great legal framework for corporations, boards and shareholders. The issue with a C-corp is that you have to have a board of directors, adhere very carefully to certain reporting requirements and generally keep your finances and operations in good order. A C-corp has shareholders, can issue stock to anyone and is a respected and expected structure for most investors. You'll have the double taxation issue mentioned above, but if you want investors to put money in your company, you need to be a C-corp, unless you meet the requirements for an S-corp.

3) The S-corp. An S-corp is really a C-corp with special permission to behave differently. The "s" refers to a subsection of the U.S. Tax (IRS) code. You form a C-corp and then take an S-election if you qualify. You have all of the regulatory side of a C-corp, but the tax pass through advantages of an LLC. The caveat: there are significant restrictions on the type of investors. Your investors cannot be corporations (i.e. VC's) or persons non-resident in the USA. There are some other restrictions too as to the number of shareholders etc.

My personal practice has been to create an LLC (they are simple, avoid double taxation and still support multiple classes of stock if needed). If and when the time comes to “convert” the LLC to a C-corp, the process is not that difficult. Whatever costs you’d incur in the “conversion” process, I think are offset by the upside you get during the time that you can benefit from being an LLC. An LLC can be setup for a few hundred dollars and likely meets the needs of most early-stage entrepreneurs.


Any other insights to share?

Monday, August 17, 2009

Goodbye eBay, Hello Startup



After over 3½ years at eBay, the time had come for me to move on. It was an extremely tough decision to make - especially given the fact that I have a mortgage to pay, but in the end - I knew it was the right decision.

Despite the ups and downs, my time at eBay was an incredibly rewarding one. My time at eBay started off as a one-month contract. At the time, I had plans to move -- but I was contacted by a recruiter about the position, and told myself, "Hey, a one month contract can't hurt!" Working somewhere new, even if just temporarily, is a great way to learn. It's why I loved doing multiple internships while I was in college.

Little did I know, it wasn't going to be a short pit stop. One month became two, then six.. and somehow ended up being three years and nine months! Besides my awesome teammates, I think what really pulled me in was the fact that I was given so many opportunities to learn, challenge myself, take on new responsibilities, and continuously evolve my role.

Some of the highlights of my time at eBay include:

- Leading creative production for the Canadian French site launch -- working from the Toronto office for 5 months to train a designer and work collaboratively with a team of French linguists while being the UED liason between Canada and US eBay offices.

- All the awesome conferences (AdobeMAX, Web 2.0, Mix09, etc) I was able to attend to keep up-to-date with the latest and greatest with web technologies and innovations. I was always able to come back from one of those, feeling even more inspired.

- Putting together a training program for Experience Engineering team, and traveling to Chennai, India to train a team of 20 developers

- Traveling to Shanghai to give presentations at eBay's China Development Center, and meet with potential vendors.

- Taking part at Skunkworks (eBay's employee innovation competition) multiple times, and actually winning. Who doesn't like to be a winner?!

- Being a part of the awesome concept club / vision typing / innovative team and working with the most ambitious, creative, smart and talented designers and developers.

- Working with people I can truly consider friends...

These experiences, and the relationships I've built over the years - are things that definitely made it difficult for me to leave eBay. However, over time, I just felt I wasn't challenging myself as much as I could be. I weighed my options and decided that taking a leap into the startup world would be my best next jump. =) I had already started working on this as a side project with a couple of engineer friends... but decided I really wanted to focus on it full time. WIth doing this startup, I'm able to wear SO many hats, which really allows me to experience the type of growth I need right now. I'll be managing the requirements and content, designing the site, doing the PR/marketing and handling the business aspect of things. How exciting is that?! =)

I definitely know it's a big risk, but timing-wise it is the best time for me to take a risk -- before JT and I decide to have kids. Whether or not it works out with an ideal outcome, I'll still walk away with the experience and the piece of mind that I really gave it a shot.

As for making money - just to make things clear for all of those people who say "ooh it must be nice that you're married and you can do this..." eck No, I would not be so selfish to quit my job and expect him to cover my part. No way. To bum off my hubby is just against everything I stand for. I put myself through college on my own by working a lot of side jobs and gigs - and I plan to do the same to put myself through entrepreneurship =) It keeps things interesting to take part in a lot of different fun, creative projects anyway! It's like getting paid for doing stuff you'd do for fun. Married or not, I'd make the same decision to go for it! After we get things off the ground, I can re-evaluate my situation later this year and decide whether or not I should go job hunting.

So although I won't be discussing the details of my startup until we actually launch the site, I will be blogging about my progress and adventures along the way.

Tuesday, August 11, 2009

Five Days in Washington DC

JT and I went to Washington DC for a five day vacation to visit my brother and cousin! It was an amazing vacation -- to say the least.

Here are some highlights:

-Watching American Idol Live on Tour at the Verizon Stadium... and screaming with all the teenage girls when Adam Lambert came out. haha


-Touring the city by Segway!


-Meeting up with Han Hong for some oysters! Thanks to facebook, we realized we were in DC at the same time!


-Getting to ride the secret underground subway on Capitol Hill w/ cousin Jonathan ... even though we got kicked off after one stop.

-Seeing the monuments and memorials in person!


-Being able to stand at the spot where Martin Luther King gave his "I Have a Dream" speech.

-Taking awesome pictures with my kickass camera!



-Celebrating JT's 31st bday at brazilian bbq restaurant Fogo de Chao! Holy smokes! We ate 15 different types of meat. My fav was the bacon wrapped filet mignon! Happy Bday Hubby!


-Chillin at the rooftop of a building at night with an amazing view of the city.

-Checking out the Museums! I truly wish I had more time to see them all. We were able to check out the International Spy Museum, American Portrait Smithsonian Museum, Air and Space Museum, and the Holocaust Museum.


-Pigging out!


-Hanging at busboys and poets, the non-profit bookstore/bar/poetry slam cafe inspired by langston hughes

And here's the kicker...
-Seeing President Barrack Obama HIMSELF board the Marine One right on the south lawn of the white house. How freakin lucky are we?! THank you Jonathan for hooking us up with the white house tour! We got a video of it!

-The making of my first youtube video ever:



Five days at our nation's capitol... being surrounded by all the history, passion, and hope ... left me feeling inspired. =) great trip! Thank you Jason and Jonathan for hosting us! family rocks.



For more pictures, check out my flickr site

Wednesday, July 15, 2009

change is in the air...

Lots to look forward to in the near future. (=P)

Booked my tickets for DC to visit my brother Aug 4-9th! Not only are we going to see American Idols on tour LIVE at the Verizon center on the 4th, we'll also be celebrating JT's bday on the 8th! I scored TWO round trip tickets to DC and back for a grand total of $340. woohoo. Thanks to the combo of rapid rewards, and kayak.com

Booked my tickets for HK October 20 - November 3rd! I'm looking forward to spending some time with friends, shopping, eating, and attending my girl Raylene's wedding! Got my tickets for a grand total of $35.00!! woohoo thanks to my united mileage plus card. It has taken JT n me to Hawaii, and Paris... now HK. love it!

Wednesday, June 03, 2009

Tweets on Shirts!

Get your "Having an iphone has completely changed the way I poop" t-shirt on threadless!

Saturday, May 30, 2009

Sunday, May 17, 2009

Saturday, May 09, 2009

I <3 DOGS! =)

I recently decided to combine my love for dogs and love for photography into one awesome hobby - DOG PHOTOGRAPHY!!! woohooo

BEVERLY CHANG

This is the face that looks up at me and melts my heart everytime. She has the cutest under-bite ever.


Beverly loves to relax on her little plush cushion... in this pic she was bummed out because bela was stealing our attention




Happily chewing away at her rawhide stick!

INU MOK
Inu joined our household less than two months ago, and has already warmed her way to my heart. Her mommy Caroline loves her very much and spoils her with baked chicken and walks in the park daily! Although she is a cautious dog, you can't help but fall in love with her cute face and sweet shyness.











Inu is such a photogenic dog!

PRINCESS BELA
Bela is a happy, bubbly pomeranian who LOVES attention. We've been dog sitting her for a little over a week and she has been so much fun!








gorgeous smile!

This post is dedicated to little miss Poppy who was a sweet beautiful Lhasa Apso - my first dog ever. To this day, I still miss her soooooo much and find myself constantly talking about how cute and sweet she was. I like to recall all the quirky little things she did, how playful and energetic she was, and how she always knew how to comfort me and put a smile on my face. Although she will always be in my memories, I do regret not getting enough pictures of her. this is for you pop!


poppy and young beverly at play =) we miss you poppy!

Thursday, May 07, 2009

Wednesday, April 29, 2009

Capital One Healthcare finance ad

Look it's me w/ my mom. she's so adorable. Thanks Lu for sending this to me. =)

Monday, April 27, 2009

Ad in Hong Kong


Ad in Hong Kong, originally uploaded by Sandswirl26.

Got an email from my old roomy asking if this was me. HAHAHA. creeped me out. I had to look twice to confirm.... nope. just a look-a-like

Friday, April 24, 2009

Tuesday, April 21, 2009

This video makes me want to be one of the 'single ladies' hehehe

100 Single ladies dancing to Beyonce's song in London.

SYTYCD premiere is next month! woohoo



As "American Idol" slowly starts to wrap up underwhelming year seven, "So You Think You Can Dance" gears up to launch its fifth season and my heart has already started to beat a little faster. While the audition rounds of "Idol" tend to be a mixed bag of nuts, "SYTYCD" manages to fill their first few weeks with a wide array of talented dancers, each showcasing unique styles.

Whether it's the Lindy hop, West Coast swing, tap, jazz, ballet, crazy krumping or whatever Robert Muraine was doing, the audition rounds are an awesome platform for the different genres this competition embraces.

With the May 21 season premiere looming, catch up with Mary Murphy and Nigel Lythgoe, reminisce about last year and look forward with a quick glimpse at some of season five's most promising auditioners. - NYPOST

Monday, April 20, 2009

Vietnamese Hair Salon lady said "you not skinny"

On Friday, I decided I needed a change. So I went in for a haircut at a Vietnamese hair salon, and ended up getting a wave perm.

My experience there was much like the experience you get at a Vietnamese Nail Salon:



While she's washing my hair
Hair Lady: "You so tall! you must have an American boyfren!"
Me: "umm...well my husband is chinese. He is american though, and he is tall."
Hair Lady: "oh you married? oh wow so young"
Hair Lady: "How tall are you?"
Me: "5'7" and a half"
Hair Lady: "oh wow, taller than me (she's like no taller than 5'3" btw). People think I look tall and they look my feet to see my shoes. you know."

Back to the chair while I'm getting a trim
Hair Lady: "How much you weigh?"
Me: "umm excuse me?"
Hair Lady: "you know, how many pounds? mmmhmm?"
Me: "umm.. a hundred twenty something..."
Hair Lady: "you not skinny..... but you not.. you know.. "
Me: "fat? hah yah I know I'm not fat."
Hair Lady: "mmm but you know, it's good.. it's not good to be too skinny when you're so tall"
Me: ...

*awkward silence*

Hair Lady: "you go gym?"
Me: "yah, I do."
Hair Lady: "Look me, I never go gym. I just skinny" (and yah, she is a skinny petite vietnamese lady)
Me: ...

*awkward silence*

Hair Lady: "you need more body (in your hair). Wave perm. It look good. You like it."
Me: ok

While she's applying curlers
Hair Lady: "You need eyeliner. you see? just a little bit. Like me. Just a lil dark on top and bottom." and she starts to peel her bottom eyelid down to show me how she does her makeup...
Me: ahh yah thanks. I usually only wear eyeliner when I go out at night.
Hair Lady: "it's too light.. but it's ok you look good. don't worry you look good!"
Me: (thinking: .. I wasn't worried...)

LoL.

The whole time she kept looking at me up and down and then looking in the mirror at herself. funny. If she weren't a Vietnamese lady in the hair salon, I'd probably be super annoyed or even pissed off. But I think she honestly meant well and was trying to give me some tips -- that's just how they make conversation hahha. In the end, I was super happy with my hair. She did a great job and I guess that's all that matters! =P Believe it or not, I'd definitely go back.

Mario Lopez Exposed

Whenever I need a good laugh, I always go back to this clip of Mario Lopez:




MUHAHAHAHA ... simply awesome.

Thursday, April 16, 2009

"ok" is never enough...

Sometimes I get into what I call a 'good funk' where I get a reality check that reminds me I am not where I want to be.

Although discontentment is not the greatest feeling ... it helps me to re-evaluate my situation, check myself, and make plans to step it up.

It can be quite draining to constantly feel like I'm not good enough. There's a lingering feeling of self-doubt and a sense of inadequacy -- and I seriously lose sleep over this a lot... but it's also what makes me feel pumped to be better, to do more, to get motivated to go after my aspirations and be much more than what I am.

The truth is, disappointment in myself is the driving force that ignites my fire to push forward.

but ... will I ever be satisfied?